Celebrities including Maya Jama, Joe Lycett, Sam Thompson, Andrea McLean, AJ Odudu, Greg Rutherford, Roman Kemp, Roisin Conaty, and Saoirse-Monica Jackson co-star in Stand Up To Cancer's latest campaign, 'channelling their favourite trailblazers'.

The personalities are photographed in costume as musical icons, historical figures and fictional characters, and Jama, who poses as music icon Prince, commented 'Stand Up To Cancer means loads to me. Everybody I know has either had someone die from cancer or knows someone who is going through it'.